There are many contemporary issues and government initiatives in sport at this present time such as the Recession, health initiatives, Sport England, 2012 Olympic campaign, Lottery funded for schools, every child matters and obesity in sport.
¢2012 Olympic campaign
(2006) www.bbc.co.uk/sport “A national School Olympics and a £600m funding package for athlete training were the key parts of Gordon Browns plan.”
¢Lottery Funding
(2010) http://www.uksport.gov.uk/ “UK Sport supports the UK’s top sportsmen and women, and those on the performance pathway, to train and compete against the best athletes in the world, by funding sports national governing bodies and direct to athletes through personal awards.”
¢Every Child Matters
(2009) http://www.dcsf.gov.uk/ “Interlinked with youth Sport Trust and Sport England to ensure that all children and young people have access to a varied and stimulating range of sports. Encouraging young people to adopt healthier lifestyles, enjoying sport in a safe environment and striving to achieve success are all key aims of the Every Child Matters agenda.”
These Campaigns besides the recession are mainly effective in sports clubs, schools and gyms they don’t really come up in the leisure industry
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