PEST Analysis

PEST Analysis

Political ·         GP Referral ·         Coshh ·         NOP (Normal operating procedures) ·         EAP (Emergency action plan)	Economical ·         Lottery Funding ·         Promotional Vouchers ·         Seasonal Offers
Social ·         Christmas events ·         Couple Packages ·         Leaflets ·         Local community publicity ·         Age group days (Elderly) ·         Gender Groups (Lady day)	Technological ·         Computerised Rota ·         Timetable (Daily Plan)

Sections within the organisation

Swimming pool – The swimming pool at Centre Parcs is lottery funded, the lottery fund is given to them at the beginning of every tax year, when first given the lump sum of money they built the pool and all the remaining facilities like changing rooms and so forth. The money now is used to keep up the maintenance and cleaning of the pool. The lottery work very closely with Centre Parcs and are very involved and interested in how the money is being used and if they a budgeting the amount of money correctly.

Gymnasium – The Gym at Centre Parcs is actually an organisation on its own. It is a Fitness First health club. (2009) www.fitnessfirst.co.uk “Fitness First is the largest privately owned health club group in the world with over 470 Fitness First clubs worldwide reaching over 1.3 million members in 13 countries.”  The gym at Centre Parcs basically runs itself it does work in partnership with Centre Parcs. For example members at the gym often come to the spa, Aqua sauna for either a massage or just a chance to relax in the sauna or any other facilities. Therefore the gym does bring in custom and it is reciprocated back to the gym as many of the guests apply for week or even just day passes to use the gym facilities while on vacation. The Fitness First gyms equipment is modern and reliable; the equipment in the gym includes treadmills, cross trainers, rowing machines, recumbrance bike, free weights, multi gyms and weight machines.